Univision Ratings Gilded With Gold Cup Final

5.4 Million Viewers Make It Network's Highest Total With Soccer Event

Mike Reynolds -- Multichannel News, 7/28/2009 11:05:34 AM EDT

Sunday's match between Mexico and the U.S. was ratings gold for Univision.

The Spanish-language broadcaster averaged 5.4 million watchers for its coverage of Mexico's 5-0 shellacking of Sam's Army in the Gold Cup final on July 26, according to Nielsen Media Research data. That was the most ever for Univision with a Gold Cup match.

The match proved particularly attractive in Los Angeles, where KMEX Univision 34 drew 1.1 million watchers, regardless of language, for the match that kicked off at noon (PT). Univision officials said that audience was 47% greater than Sunday night's combined primetime viewership of ABC, CBS, NBC, FOX, CW, My Network TV and Ion stations in that market.

According to Univision officials, the match, language notwithstanding, ranked first in its time period in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco, and Sacramento among viewers 12 to 34, 18 to 34 and 18 to 49.

It also topped the Nielsen chart in its time period in Los Angeles, New York, Miami, Houston, Dallas, Phoenix, San Francisco, and Sacramento among total viewers, men 18 to 34 and 18 to 49.